The Chi Coconut Water display and
collection point were located in the volleyball kit collection and dining area so the branding was visible to all players on all 4 days
and saw the product or the brand an average of 6 times during the tournament.
Every player was given a bottle of Chi Coconut Water to drink at some stage during the tournament. Players were excited about the drink and wanted to find out more about the benefits of coconut water and where it could be purchased.
‘It was great to have established a relationship with such a dynamic company as Chi and we hope that the collaboration will get stronger as we move into the 10th anniversary of the tournament in 2014. We really hope that Chi will be on board for 2014 to celebrate it with us.’ -G Beckford, All Nations Tournament Founder
Some interesting facts about the 2013 All Nations Volleyball Tournament
4 DAYS OF COMPETITION 180 HOURS OF VOLLEYBALL 155 MATCHES 32 TEAMS 410 PLAYERS 30 COACHES 52 VOLUNTEERS 24 REFEREES 67 CLUBS 55 NATIONALITIES 5 COURTS 5 SLEEPLESS NIGHTS